The production process for Pilcro uses either non-toxic or water-saving indigo-dying technology. Among them are sustainability-minded Candiani in Italy and Orta Anadolu in Turkey. The key for us is to try everything and always be open.” Said Anthropologie’s Senior Designer Nick Hathaway who surveyed vintage garments to find inspiration for the new Pilcro collection.ĭenim for Pilcro gets sourced from several mills. “While there’s no such thing as perfection, our philosophy is to try to let sustainable principles inform each little decision throughout the day. Anthropologie aims to translate beautiful vintage garments that wildly beat up from the 1950s into something that still has the soul but with Pilcro’s hallmarks of femininity. It starts most of the design processes looking around the world for garments from the last 200 years. The brand strives to approach denim in its traditional manner, so it’s rooted in authentic, historical indigo. The new only-at-Anthro collection from Pilcro features premium-quality denim crafted using more sustainable practices and materials, and the brand being thrilled to turn this cleaner, greener page. The brand also invited its customers to engage with the folkloric fabrications themselves at its interactive installations in Chicago, Nashville, Devon Yard, Rockefeller Center, Newport Beach, and Chelsea Market shops. With a community-focused approach and an eco-conscious ethos at its core, the window transformations were unlike any other that the world has seen.
The assortment highlighted the materiality of authentic, high-quality denim while emphasizing the planet-friendlier practices at the root of their newest Pilcro pairs. One could easily see the seams, the pockets, the details that come from the original life of the denim itself in the upcycled one.
It’s all about the harmony that results.” said Anthropologie Display Director Erika Lavinia That’s when you get the beauty of something like a medley, or a symphony: The wind rustling through the leaves, the birds chirping, the squirrels running through. “Indigo Wonderland is based on the idea that the forest is composed of all these elements of nature, the flora and the fauna all working together. These denim pieces were later used to create the elements of the forest. To accomplish this intention, invitations were sent to their staff and community to participate in the displays by donating used denim. Anthropologie’s Display Director Erika Lavinia told that their team took an autumnal idea and paired it with the notion that they could highlight Pilcro’s sustainability efforts. This time the artists crafted their sculptural props of the window from community-sourced upcycled denim. Select storefronts of the brand are all set to incorporate surreal, storybook-inspired elements into their facades including think larger-than-life toadstools, sweet-singing songbirds, and fabulous foxes. To exhibit their initiative, the brand devised window displays on their selected storefronts titled “Indigo Wonderland,” which invites people to step outside of their day-to-day chores and dive into a whimsical denim dreamscape. With one foot in the historical roots of denim production and the other in the future of planet-friendlier production methods, Pilcro offers style with a story. American Clothing Retailer Anthropologie announced the release of Pilcro, a new inclusive-sizing denim collection.
0 kommentar(er)
